ISLE OF MTV RETURNS TO MALTA JUNE 27, 2017
MTV & MALTA TOURISM AUTHORITY RENEW LONGSTANDING PARTNERSHIP FOUR YEAR DEAL CONFIRMED
19 DECEMBER 2016, MALTA
SummaryMTV in partnership with the Malta Tourism Authority, has today announced that the Isle of MTV Malta music extravaganza will be returning to the island on June 27th. The beloved music festival, a fixture in the Summer calendar has been confirmed for the next four years, cementing the longstanding partnership between MTV and the MTA, now in its 11th year.
MTV in partnership with the Malta Tourism Authority, has today announced that the Isle of MTV Malta music extravaganza will be returning to the island on June 27th. The beloved music festival, a fixture in the Summer calendar has been confirmed for the next four years, cementing the longstanding partnership between MTV and the MTA, now in its 11th year.
“We’re thrilled to be back in Malta for the 11th edition of Isle of MTV Malta. The past ten years have seen the island provide the perfect setting for our biggest summer music festival and we look forward to building on what has proven to be an extremely successful partnership with our friends at the Malta Tourism Authority.”
- Russell Samuel, VP, Creative Planning Services, Viacom Velocity
With ten successful shows as testament to the partnership, the renewal brings with it opportunity to further develop the relationships between MTV, the local authorities and businesses that year on year come together to deliver an unmatched event and to reinforce Malta as a destination of choice for young people. Throughout this time the brand has continued to grow – with digital activations, Music Week events and Club MTV collaborations added to both support and build on the brand.“Our partnership with MTV has contributed over the years to boost Malta’s visibility on the international music event scene
and enhance the destination’s appeal to the fun loving generations. We are looking forward to hosting the
next editions of Isle of MTV, including a whole music week, an event which has become a major appointment on our ever increasing and varied annual calendar of events.”
- Paul Bugeja, CEO, Malta Tourism Authority
Having hosted some of the biggest names in pop, combined with the most exciting breakthrough artists of the moment – championing talent remains a huge part of MTV’s legacy. Isle of MTV Malta has always provided a unique and exciting platform for this and will continue to do so, with next year’s talent scheduled to be announced in the coming months.
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About Isle of MTV 2017
Now in its 11th year, the Isle of MTV franchise has attracted some of the biggest names in world music including: Steve Aoki, Wiz Khalifa, Jason Derulo, Martin Garrix, Nicole Sherzinger, Jessie J, Will.i.am, Rita Ora, Flo Rida, Snoop Dogg, Far East Movement, David Guetta, Kid Rock, Kelis, The Scissor Sisters, Lady Gaga, The Black Eyed Peas, Nelly Furtado, Maroon 5, The Chemical Brothers, Enrique Iglesias, N*E*R*D, Shaggy, Garbage, Jazzy Jeff, Gorillaz, OneRepublic and Morcheeba.
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