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Il-Fosos Square, Malta | Published on: March 11, 2015
Social media pitch
Summary
MTV and the Malta Tourism Authority have revealed superstar DJ MARTIN GARRIX as the first major name to hit the bill for this year’s Isle of MTV. Riding high after an incredible 2014 - cementing his position as one of the world’s biggest DJ’s - GARRIX will bring the live music festival to an epic close by performing an exhilarating closing set to the anticipated crowd of 50,000+ music fans.
Details

Returning to Malta for the ninth consecutive year, Isle of MTV will take place once again in the beautiful historic Il-Fosos Square on 7 July 2015. Additional performers will be announced in the coming weeks.

As one of the world’s youngest DJ’s, 18 year old Garrix stormed the DJ Mag Top 100 in 2014, smashing into #4 position as a result of sensational break-out dance anthem ‘Animals’ which catapulted him into the spotlight. The monster hit received almost half a billion views on YouTube and topped the charts around the world, earning the platinum status in the US.

Having collaborated with some of the world’s biggest names including Ed Sheeran, David Guetta, Tiesto, Hardwell and Afrojack, and dominated the stage at some of the world’s biggest music festivals – including Coachella, EDC Las Vegas, Ultra and Belgium’s Tomorrowland – there’s no surprise that Martin Garrix is considered “the fastest rising star in EDM”.

The open-air concert – which attracts a live crowd of more than 50,000 music fans each year - will be filmed and edited into a 60-minute special that will broadcast across 20 MTV channels throughout Europe. As part of an extensive integrated marketing campaign, the Isle of MTV Malta Special concert will be supported by marketing initiatives, all of which will drive awareness of the event as well as leverage MTV’s world renowned brand and unique youth insight, to further cement and promote Malta’s position as a holiday destination for young people. Over the nine years that Isle of MTV has been held in Malta, the number of visitors to the island under the age of 24 has increased by 120.9% and now account for 19.9% of all tourists.

Quotes
“I can’t wait to play Isle of MTV, it’s such an amazing event with some of the best crowds in the world!!”

— Martin Garrix
““We are absolutely thrilled that Martin Garrix will join us for IOMTV 2015! Malta will never be the same!”

— Bruce Gillmer, EVP, Music, Talent Programming and Events, VIMN