Info
London/Milan | Published on: May 27, 2014
Social media pitch
Electro-pop songstress @Kiesza to perform her smash hit ‘Hideaway’ (and more) as the sun sets @IsleofMTV 25.06 http://pr.co/p/001o33
Summary
London, Milan – 27 May 2014: MTV has announced today that electro-pop singer songwriter and breakthrough artist KIESZA will take to the stage at Isle of MTV 2014 as the sun sets over its biggest live music, summer extravaganza. Now in its eighth year, the must-attend open-air event – organised in partnership with Malta Tourism Authority and sponsored by House of Marley and Someone Like Me - will take place on Wednesday 25th June 2014 in the country’s historic Il-Fosos Square, Floriana.
Details

Tipped by many leading industry figures as ‘the voice of the new house renaissance’, the Canadian-born New Yorker, signed to Lokal Legend, will bring her irresistibly unique hybrid sound -– packed with deep house grooves and soulful melodies – to perform an anthemic electro-pop set to the 50,000 strong crowd, including an undoubtedly popular performance of her recent debut smash hit ‘Hideaway’.The hot new single has already stormed the UK charts going straight in at number one, with its distinctive ‘one-take’ video - which was designed, directed and stars Kiesza performing a three minute dance routine through the streets of Brooklyn - receiving more than 18 million views on YouTube.

Kiesza has also been selected to be MTV’s PUSH artist for the month of June.As the latest artist to be championed by the campaign - which is MTV International’s most powerful new artist promotional vehicle designed to introduce top priority breaking acts to MTV viewers around the world - Kiesza will feature prominently throughout June across all MTV’s international platforms including over 60 channels in approximately 170 territories worldwide; more than 30 MTV websites and 90 localised social network channels.

With additional performers for Isle of MTV 2014 still to be announced in the coming weeks, the franchise has a reputation for showcasing some of the biggest names from the international music scene. Previous performers have included Lady Gaga, Black Eyed Peas, N*E*R*D, One Republic, Maroon 5, Akon, Enrique Iglesias, Kid Rock, David Guetta, Metro Station, Snoop Dogg, LMFAO, Jesse J, will.i.am and Rita Ora amongst others.

The live performances will be filmed and edited into a 60-minute special that will broadcast across 20 MTV channels throughout Europe.

Isle of MTV 2014 is sponsored by music and lifestyle brand House of Marley and Someone Like Me, a global sex education campaign partnership between Durex and MTV Staying Alive Foundation.

-ENDS-

Notes to Editor

About Kiesza

Kiesza (born Kiesa Rae Ellestad) is a 25 year old producer and performer whose electro-pop, dance sound is as colourful, diverse and surprising as the twists and turns that led her where she is today.Inspired by epic nights out at New York hotspots like Body & Soul and Libation, this Calgary-born, ex-Navy, ex-ballerina’s debut album is packed with deep house grooves and shimmering soulful melodies, paying homage to the likes of Michael Jackson, Martha Wash, CeCe Peniston and Robin S, alongside Disclosure and Hot Naturedto conjure an irresistible hybrid pop sensibility.

Kiesza’s highly talked about debut single ‘Hideaway’, released earlier this year by Lokal Legend, has already stormed the UK charts reaching number one.The song’s distinctive video, which was shot on the streets of Brooklyn, showcases Kiesza’s attention-grabbing dance moves, resulting in a stunning, yet simple one-take masterpiece. Like Kiesza’s music - described by Pitchfork as “ripped straight from the head-whipping halls of 1990s dance” - the video combines something old with something new to create a stylish hybrid pop moment.

A committed artist whose extraordinary ambition is matched only by her unusual clarity of vision and overwhelming talent, this former queen of the high seas has spent years plotting a course to the epicentre of pop. In 2014 her voyage is just beginning, and everyone is welcome along for the ride.

About Isle of MTV

Now in its eighth year, the Isle of MTV franchise has seen past performers such as Jessie J, Will.i.am, Rita Ora, Flo Rida, Snoop Dogg, Far East Movement, David Guetta, Kid Rock, Kelis, The Scissor Sisters, Lady Gaga, The Black Eyed Peas, Nelly Furtado, Maroon 5, The Chemical Brothers, Enrique Iglesias, N*E*R*D, Shaggy, Garbage, Jazzy Jeff, Gorillaz, OneRepublic and Morcheeba rock the Isle of MTV stage.

Previous Isle of MTV main event locations have included Torre de Belém, Lisbon, Portugal (2002), Ile du Gaou, Six-Fours Les Plages, France (2003), Tossa De Mar, Costa Brava, Spain (2004), Piazza dell Unita’ d’Italia, Trieste, Italy (2005).

www.facebook.com/IsleofMTVMalta

About VIMN Advertising & Brand Solutions

VIMN Advertising & Brand Solutions is Viacom’s international in-house brand solutions sales business. It represents all the TV, digital and mobile channels of Viacom International Media Networks – including MTV, Nickelodeon, Comedy Central, BET, non-premium Paramount Pictures branded channels, VH1, VIVA, MTVHD, COLORS, Game One and Tr3s: MTV, Música y Más, a channel for US Hispanic audiences. Viacom brands are seen globally in nearly 700 million households in 168 territories and 37 languages via more than 205 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties. 

About House of Marley

House of Marley realises Bob’s vision of One Love, One World by creating lifestyle products that are crafted to last, use earth-friendly materials and benefit people and the planet.

House of Marley products are sold in markets worldwide, including North America, South America, Europe, Asia, Australia, the Middle East and the Caribbean.House of Marley donates five percent of annual profits to 1Love, the global movement sparked by the Marley family that provides funding to charities and causes focused on youth, planet and peace.

MARLEY Over-Ear, On-Ear and In-Ear headphones and audio systems reproduce your favourite music with smooth, powerful bass, stunningly precise mids and an energised high-end. Each product undergoes custom tuning to deliver the most realistic and powerful performances possible. MARLEY accessories perfectly combine form and function in every design across every category. From the military inspired bag collection to an expressive and refined assortment of watches, each product is crafted from sustainable materials and designed to blend personal style with Earth-friendly values.

Learn more at http://www.houseofmarley.com and atbobmarley.com

Hi-res product images can be downloaded at http://www.houseofmarley.com/press.

About Someone Like Me
More information about Someone Like Me can be found at www.someonelikeme.com.

About the MTV Staying Alive Foundation:

The MTV Staying Alive Foundation is an international content-producing and grant-giving organization dedicated to stopping the spread of HIV among young people. The Foundation creates and distributes challenging and entertaining HIV prevention content across MTV channels and with third-party broadcasters, while finding and funding young leaders who are tackling the HIV epidemic in their own communities.  

To date, MTV Staying Alive Foundation programming has reached 100% of the top 50 countries affected by HIV, and has awarded 488 grants in 67 countries around the world, distributing nearly $4.5 million to grassroots HIV prevention projects. The MTV Staying Alive Foundation is registered as a UK charity and as a 501c3 charitable organization in the US.

For more information log onto http://stayingalivefoundation.org

Quotes
“Isle of MTV is all about featuring dynamic artists who deliver unforgettable live performances, so we’re thrilled to confirm Kiesza for this year’s show. She is one of the most exciting emerging artists today and will bring incredible energy to the stage in Malta.”

— Bruce Gillmer, EVP, Music, Talent Programming and Events, VIMN