Info
London / Malta | Published on: February 12, 2014
Social media pitch
@IsleofMTV and #HouseofMarley to bring the party back to Malta on 25th June 2014 #LIVEMARLEY http://pr.co/p/001nno
Summary
London, Milan – 12 February 2014: MTV’s parent company Viacom International Media Network’s (VIMN) has announced today that House of Marley, a world-class brand of earth friendly, personal audio and lifestyle products launched by the family of Bob Marley, will be the official pan-European sponsor of MTV’s largest outdoor music extravaganza, Isle of MTV. Produced in partnership with Malta Tourism Authority (MTA), Isle of MTV 2014 will return to Malta’s historic Il-Fosos Square, Floriana on Wednesday 25th June.

Effective immediately, the European sponsorship, negotiated by BE VIACOM, VIMN’s in-house brand solutions sales division, will incorporate an integrated marketing campaign to create buzz and awareness for the MARLEY brand, implementing an on-air and digital presence across all MTV platforms including a dedicated Isle of MTV microsite (www.isleofmtv.com), editorial and social media competition activation, plus local branding and marketing on the ground in Malta.
Details

House of Marley and MTV will also be developing a bespoke promotion in the form of a Mobile MARLEY, to drive brand interaction in and around the Island in the lead up to the show. The mobile boom-box, carrying an assortment of MARLEY products, will be transported around the island in the lead up to the show, allowing music fans to get up close and personal with the Marley brand.

The talent line-up and further details for Isle of MTV 2014 will be announced in the coming months.

Quotes
“Isle of MTV has been an amazingly successful brand partnership and has almost doubled the number of young tourists visiting Malta in the last five years. House of Marley clearly shares MTV’s passion for music and is therefore an ideal partner for our largest outdoor music event. We look forward to working together on air, online and on the ground, to entertain and delight music fans across Europe.”

— Chris Shaw, EVP & Managing Director of BE VIACOM
"Celebrating music is the inspiration for every product that we create. Isle of MTV is the perfect partnership for House of Marley and the best event of the summer, with the biggest youth broadcaster in the world.”

— Nick Grocott, European Marketing Manager at The House of Marley