Info
London, Milan - 11 June 2013 | Published on: June 11, 2013
Social media pitch
.@djafrojack to complete the summer line-up for @IsleofMTV – the free outdoor music spectacular hitting #Malta http://pr.co/p/0011ig
Summary
London, Milan – 11 June 2013: Viacom International Media Networks (VIMN), a division of Viacom Inc. (NASDAQ: VIA, VIAB) and the Malta Tourism Authority today announced that multi-award winning, platinum selling producer and electro-dance DJ Afrojack will be the final performer to complete the line-up at this year’s Isle of MTV, the annual, free outdoor live music spectacular taking place in Floriana’s Il-Fosos Square on 26th June.
Details

London, Milan – 11 June 2013: Viacom International Media Networks (VIMN), a division of Viacom Inc. (NASDAQ: VIA, VIAB) and the Malta Tourism Authority today announced that multi-award winning, platinum selling producer and electro-dance DJ Afrojack will be the final performer to complete the line-up at this year’s Isle of MTV, the annual, free outdoor live music spectacular taking place in Floriana’s Il-Fosos Square on 26th June. 

The two-time Grammy award-winning producer and DJ will take to the stage to close this year’s show before an anticipated crowd of 50,000 local music fans, following sensational performances from international superstars Jessie J, Rita Ora and dance collective Rudimental.

With a slew of hard-hitting underground releases, including platinum selling dance anthem “Take Over Control”, Afrojack (real name Nick van de Wall) has achieved meteoric international success in recent years.  Winning two consecutive Grammy awards in a row, Afrojack took home Best Remix (for Madonna’s “Revolver”) in 2011 and Best Rap / Hip Hop track (for Chris Brown’s “Look At Me Now”).  He has since collaborated with the likes of David Guetta (co-writing and producing the world-wide smash “Titanium”), Pitbull and Ne-Yo (co-writing and producing “Give Me Everything”), before teaming up with Chris Brown on his most recent hit "As Your Friend."

The Isle of MTV Malta Special, delivered through a successful partnership with Malta Tourism Authority, is now in its seventh year, and has become one of the must-attend highlights of the summer music calendar, attracting fans from all over Europe to party in one of the most entrancing settings in the Mediterranean. The open-air concert will take place in the stunning, sun-kissed Il-Fosos Square in Floriana and a mixture of the live performance and location settings will be filmed and broadcast as a 60-minute special across MTV’s channels and platforms throughout around the world. 

For all the latest news about Isle of MTV 2013, visit: 

https://www.facebook.com/IsleofMTVMalta

 

 

-ENDS-

 

Notes to Editor


About AfroJack

 In less than 2 years, Afrojack (real name Nick van de Wall) has become one of electronic dance music’s major icons.  Born in Spijkenisse, Holland, the two time Grammy award winner has fast become a multi-award winning, platinum-selling producer, providing an explosive take on the current state of dance music across the board.  With a slew of hard-hitting underground releases born from his own club music brand Wall Recordings, he exploded on to the international music scene in 2011 with the unveiling of “Take Over Control” - an instant worldwide club and chart hit going platinum in the USA. For more information, visit: http://afrojack.com

 

About Isle of MTV

2013 marks the seventh annual Isle of MTV to be hosted in Malta. Past performers brought to the island by the franchise include Lady Gaga, Will.i.am, Snoop Dogg, LMFAO, David Guetta, Nelly Furtado, Kid Rock, The Scissor Sisters, Flo Rida, Far East Movement, Maroon 5, Kelis, Enrique Iglesias, N*E*R*D and OneRepublic.

 Previous Isle of MTV main event locations have included Torre de Belém, Lisbon, Portugal (2002), Ile du Gaou, Six-Fours Les Plages, France (2003), Tossa De Mar, Costa Brava, Spain (2004), Piazza dell Unita’ d’Italia, Trieste, Italy (2005) and seen performances from the likes of Gorillaz, Outkast, The Black Eyed Peas, Garbage, The Chemical Brothers, Shaggy and Morcheeba.

 

About Be Viacom

Be Viacom is Viacom’s international in-house brand solutions sales business. BE VIACOM represents all the TV, digital and mobile channels of Viacom International Media Networks – including MTV, Nickelodeon, Comedy Central, BET, non-premium Paramount Pictures branded channels, VH1, VIVA, MTVHD, COLORS, Game One and Tr3s: MTV, Música y Más, a channel for US Hispanic audiences. Viacom brands are seen globally in more than 600 million households in over 160 territories and 34 languages via more than 160 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties.

 Be Viacom is a source of marketing solutions to international brands targeting kids, youth, young adult and family demographics. The solutions are business focused, creative media solutions that deliver quantifiable brand engagement across a spectrum of marketing disciplines: advertising, custom promotions, branded content, brand experience, digital and mobile media, sponsorship and licensing. BE VIACOM delivers these solutions by leveraging Viacom International’s portfolio of media brand assets, multi-media platforms, audience insight and entertainment expertise. For more information, please visit www.beviacom.com.

About Viacom International Media Networks 

Viacom International Media Networks (VIMN), a unit of Viacom Inc. (NASDAQ: VIA, VIAB), is  comprised of many of the world’s most popular multimedia entertainment brands, including MTV, Nickelodeon, Comedy Central, BET, Paramount Channel, VH1, VIVA, COLORS, Game One and Tr3s: MTV, Música y Más. Viacom brands are seen globally in nearly 700 million households in 168 territories and 37 languages via more than 205 locally programmed and operated TV channels and more than 550 digital media and mobile TV properties.  Keep up with VIMN news by visiting the VIMN PR Twitter feed at www.twitter.com/VIMN_PR.  For more information about Viacom and its businesses, visit www.viacom.com, the Viacom blog at blog.viacom.com and Twitter feed at www.twitter.com/Viacom.


Press Contacts:


Seema Alibhai                                                

Be Viacom

+44 (0) 203 580 2106                            

seema.alibhai@mtvne.com                

 

Jennifer Needham      

London

+44 (0) 203 580 2100                

Jennifer.needham@vimn.com

 

Alicia Hosking

Milan

+39 02 762 117 219

alicia.hosking@vimn.com

Quotes
"Really excited to play here, I visited Malta once before on Isle of MTV and it was absolutely crazy. I can’t wait to make your island jump!"

— Afrojack
“There’s no better way to bring the party to a head in Malta than with an explosive, jaw-dropping performance from one of the biggest and most influential producer and DJs on the international scene. Bringing his world famous brand of innovative dance music to the Maltese crowd, Afrojack is going to tear things up with one of his signature electrifying sets!”

— Bruce Gillmer, EVP, Music, Talent Programming and Events, VIMN