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London, Milan – 28 May 2013 | Published on: June 4, 2013
Social media pitch
MTV to bring global sensation @JessieJ to #Malta for @IsleofMTV free outdoor music extravaganza http://pr.co/p/0010n8
Summary
London, Milan – 28 May 2013: Viacom International Media Networks (VIMN), a division of Viacom Inc. (NASDAQ: VIA, VIAB) and the Malta Tourism Authority today announced that British singer songwriter and global superstar Jessie J has been added to the stellar line-up for this year’s Isle of MTV in Malta, the annual, free outdoor music extravaganza taking place in Floriana’s spectacular Il-Fosos Square on 26th June.
Details

London, Milan – 28 May 2013: Viacom International Media Networks (VIMN), a division of Viacom Inc. (NASDAQ: VIA, VIAB) and the Malta Tourism Authority today announced that British singer songwriter and global superstar Jessie J has been added to the stellar line-up for this year’s Isle of MTV in Malta, the annual, free outdoor music extravaganza taking place in Floriana’s spectacular Il-Fosos Square on 26th June. The singer will join fellow UK sensation Rita Ora and dance collective Rudimental to rock the 50,000 strong crowd of music fans, with more acts still to be announced in the coming weeks. 

As one of the biggest UK names to burst on to the global music scene in the last three years, ‘Do It Like A Dude’ star Jessie J is recognised for her unconventional musical style that mixes soul vocals with contemporary R&B, pop, electropop, and hip-hop beats. The feisty songstress has garnered various awards and nominations for her contributions to the music industry, including the 2011 Critics' Choice BRIT Award and the BBC's Sound of 2011, and has sold over 11 million singles and 2.5 million albums worldwide, storming across the live music scene with two sell-out tours and a string of acclaimed performances, including the 2011 MTV EMA.

Isle of MTV, delivered through a successful partnership with Malta Tourism Authority, is now in its seventh year and has become one of the must-attend music events of the summer calendar, attracting fans from all over Europe to party in one of the most entrancing settings in the Mediterranean. The open-air concert will take place in the stunning Il-Fosos Square in Floriana and a mixture of the live performance and location sets will be filmed and broadcast as a 60-minute special across MTV’s channels and platforms around the world. 

 As one of the coolest and most eclectic free European music events, Isle of MTV has built a reputation for showcasing some of the biggest names in international music. The annual music extravaganza has seen global acts such as Will.i.am, Flo Rida, Snoop Dogg, Lady Gaga, David Guetta, The Black Eyed Peas and LMFAO perform in Malta before an audience of more than 50,000 fans.  

About Isle of MTV

2013 marks the seventh annual Isle of MTV to be hosted in Malta. Past performers brought to the island by the franchise include Lady Gaga, Will.i.am, Snoop Dogg, LMFAO, David Guetta, Nelly Furtado, Kid Rock, The Scissor Sisters, Flo Rida, Far East Movement, Maroon 5, Kelis, Enrique Iglesias, N*E*R*D and OneRepublic.

Previous Isle of MTV main event locations have included Torre de Belém, Lisbon, Portugal (2002), Ile du Gaou, Six-Fours Les Plages, France (2003), Tossa De Mar, Costa Brava, Spain (2004), Piazza dell Unita’ d’Italia, Trieste, Italy (2005) and seen performances from the likes of Gorillaz, Outkast, The Black Eyed Peas, Garbage, The Chemical Brothers, Shaggy and Morcheeba. 

Quotes
“I would love to see you in the crowd in Malta as I will be performing on 26th June at the Isle of MTV,” she said. “Let’s party and go Wild!”

— Jessie J
“We’re thrilled to have Jessie J join our stellar Isle of MTV line-up! Her performance at the 2011 MTV EMA was unforgettable and it’s a real honor to welcome her back to the MTV stage. The great fans in Malta are in for a truly amazing event.”

— Bruce Gillmer, EVP, Music, Talent Programming and Events, VIMN
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